What is market segmentation?

Market segmentation is a way of aggregating prospective buyers into groups or segments, based on demographics, geography, behavior, or psychographic factors in order to better understand and market to them. Market segmentation seeks to identify targeted groups of consumers to tailor products and branding in a way that is attractive to the group.

What is demographic segmentation?

Demographic segmentation is one of the simple, common methods of market segmentation. It involves breaking the market into customer demographics as age, income, gender, race, education, or occupation. This market segmentation strategy assumes that individuals with similar demographics will have similar needs.

What does segmentation mean?

Pick the best ones! Spelling Bee Quiz Can you outdo past winners of the National Spelli... The meaning of SEGMENTATION is the process of dividing into segments; especially : the formation of many cells from a single cell (as in a developing egg).